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How you can stop your marketing conversions slipping through the cracks and bouncing to your competitors. The digital world is changing – what an understatement. If it wasn’t moving fast enough, 2020 has sped up digitization by somewhere between a
The internet has essentially become a part of our lives. So much so that it has become the go-to option for customers to interact with businesses. It should come as no surprise, how you manage your website can have a
It’s always intriguing to see what factors affect a customer’s purchasing decision. Often, in many cases, the decision to purchase a product or service has already taken place before any influence. Although it may be overstated to say that people
At this point, most businesses are familiar with the idea of marketing automation. It’s quickly becoming one of the most popular client acquisition strategies. But, from the perspective of a small business owner, marketing automation can be a difficult process.
Which is easier, getting new clients or retaining existing clients? It depends on your product, your competition and your internal processes (Sales and customer success) However, if you can make your clients stick with your product, you have a better
Today, we live in a world where everything is available to us on demand. All we need is an app on our smartphone to get a taxi, book a hotel room, and get laundry picked up on our schedule. As
Over the past few years, the world has changed drastically, presenting new challenges and opportunities. People have become more tech-savvy making some of our daily tasks unimaginable without access to the web. Supportive or not, Educational institutions must keep abreast
In today’s digital landscape, we can literally connect with anyone anywhere in the world. With a click away you can connect with an old buddy on Facebook, a former colleague on LinkedIn, or a famous personality on Instagram. But a
Do you know in the last five years, the cost of creating visibility to your product has increased by 50%? This shoot up in cost happened due to the transition from traditional media to digital media and the high engagement
