Online advertising helps businesses to build brand awareness, obtain web traffic, find new customers, and multiply revenue. But it doesn’t come cheap and does not promise a 100% result. This post is not to suggest that you shouldn’t invest in online advertising but provide some alternative considerations when planning your marketing expenditure.
Before we get into the ways to increase your sales leads, let’s see how your current advertising costs for lead generation compare:
• $2.32 per click is the average cost of an advertisement on Google Ads (AdWords) on the Search Network.
• $0.58 per click is the average cost for an ad on the Display Network.
• $59.18 is the average cost per action (CPA) for a Google advertising search campaign.
• It costs $50 or more per click for the most expensive keywords in Google and Bing advertising.
• Small business spends between $3000 and $10000 per month in Google advertising on their online advertising campaigns (which makes $36,000 to $120,000 per year!).
• $1.72 is the average cost per click of an online Facebook ad and $18.68 is the average cost per action on Facebook Ads.
• The typical CPM (Cost Per Thousands) is closer to $5 on Instagram and lately, the Instagram ad costs are rising as the platform is gaining popularity.
(Source: Word Stream)
Chat Metrics, Delivers 25% More Leads In 30 Days Or 100% Money-Back Guarantee With CaaS (Conversation as a Service).
- We don’t charge you for the software
- We don’t charge you based on headcount to cover 24/7
- We don’t charge you based on your traffic
- We don’t charge you for anything else apart from the leads we generate for you as defined by you.
Does it feel like a cost-effective and safe bet for you?
We deliver this promise based on our track record. In fact, our worst CaaS result has been a 38% increase on the existing leads but, as a rule of thumb, we will deliver around 2 times more leads than you are receiving currently from your existing web traffic.
The key feature of our service is to provide friendly and experienced support to your web visitors using professionally trained OSE’s (Online Sales Experts). We nurture visitors to the website’s objective (i.e. booking for demos, signing-up for free trials, obtaining sales qualified leads, etc.) thus increasing revenue and providing engaging customer service and assistance to existing clients while also reducing website bounce rate.
Read on to know how we do it…
The Problem with Engaging Your Website Visitors
A website visitor is someone who visits your webpage based on organic search, inbound marketing, or online ads. These visitors would become sales qualified leads if they show interest in your offerings by providing their information. It happens when they click on a call-to-action (CTA) link or ads that take them to your landing page where they can fill out a form to get contacted.
- What is the guarantee that your website visitor would fill out the registration form?
- How could your sales team follow up if there is no resource to track them?
- How much budget and time can you spend on A/B testing to acquire leads?
According to statistics by Small Biz Genius, “70-80% of users ignore sponsored search results and small businesses earn a mere $3 for every $1.60 they spend on Google AdWords.” Further, “more than 500 million users across the world had downloaded adblockers to prevent unwanted ad pop-ups.”
These statistics clearly indicate that users do not want to be disturbed by ads and “more than 70% of users now want to learn about the product and the brand before they make the purchase.”
Although Content and Customer Testimonials can help to gain trust, you would require an additional marketing tool to make sure your website visitors stay on the web-page and provide their information. The tool should include human interaction for deeper customer relationships.
Conversation as a Service (CaaS) to Generate “Qualified” Sales Leads
When Live Chat was introduced in the early 2000s, it created a high potential lead generation space in the online sales arena. Few companies adopted in-house live chat to attend customer queries and acquire leads. According to the 2019 Kayato survey, “51% of consumers are more likely to stay with or buy again from a company if they offer live chat support.”
Today, “almost 87% of big brands adopted live chat to connect with web visitors in real-time.”
But over the years, the software became complex and companies were not able to utilize it to it’s fullest. The set-up and maintenance cost has also increased. Further, many potential customers disliked the idea of talking to a chatbot. This is when CaaS came to be.
Conversation as a Service provides one-on-one real-time conversations from Online Sales Experts directly to your website visitors via live chat software.
The service intends to provide better sales qualified leads, ROI, analytics, customization, and customer support over plug-in live chat. Clients have testified that they were able to get avg. 5 leads/day and saved 25% in Cost Per lead acquisition [CPA] using CaaS.
If you are wondering how CaaS was able to provide such astonishing results? Here’s the approach:
- An Instant Channel of Communication
The pop-up chat box on all your webpages including landing and micro landing pages monitored 24/7 by highly trained
Online Sales Experts.
Landing pages are the ones that contain “Call to Action” links for the website visitors. Most websites use ‘Pop-up’ windows with attractive welcome messages and fill-in forms to collect the information of the website visitor whereas CaaS enhances welcoming visitors and increases engagement and conversions through conversation.
CaaS implements pro-active communication to get the attention of the users. With people surfing the web all day long, the online chat agents (we term them as OSE – Online Sales Experts) can request what the visitor is looking for and provide them useful information.
Moreover, the chatbox will appear on all important webpages and micro landing pages for continuous follow-up and engagement.
Booking Calendar Meetings into your Sales Teams Calendars
Our OSEs convert your visitors into qualified leads/appointments and deliver them straight to your preferred email inbox or CRM 24/7.
Throughout the chat session, our dedicated experts will collect customer email and phone details, book an online appointment or help to sign-up online, along with the details of the enquiry which will be posted to you as a pre-qualified lead ensuring you can respond immediately.
Visitors would ask specifically about the product or service and clarify their concerns as most of the visitors would not have made up their mind at that stage. According to a Hubspot survey, “90% of searchers haven’t made their mind up about a brand before starting their search.”
CaaS influence visitors by providing useful and relevant information. Instead of trying to force a hard sell, OSEs provide visitors relevant information about the products and gradually qualify the visitors to create a positive impression. You will be amazed at how this leads to their conversion or return and increases their desire to be your customers in the long run!
The Human Touch
Despite advances in business automation over the past fifty years, the heart and soul of every organization is still its people – without whom the organization will stop dead in its tracks.
Human interaction is key to excellent customer relationships.
You may have a great product or service that attracts people across the world but you require humans to talk about your values and gain trust.
One of the uniqueness of CaaS is encouraging human communication instead of a chatbot. A chatbot cannot understand the context the questions are asked and mostly provide scripted responses based on keywords. Kayako statistics say, “about 29% of consumers say they find scripted responses most frustrating, and 38% of businesses agree.” When some companies use Chatbots on their website, the loyal customers feel not being valued, as the brand is making them talk with a robot. Our OSEs look for customer’s intentions and attempt a friendly chat to get their attention.
#4. Nurturing Leads by Retargeting
OSE’s collect the contact details of visitors and based on the chat history they retarget the products during their next visit
Being helpful. Being genuine. Being present 24/7. Being identified are the few qualities that make a customer feel important to the company. A study conducted at ReadyCloud indicated that retargeting can result in “a 147% increase in average conversion rates.” Based on chat history, our OSEs would retarget the products to the customers in their next visit. Also with a wide gamut of CRM integrations, the customer’s data can be managed personally, and it helps to identify every time they accept the chat invitation. According to a recent Microsoft global customer service survey, “72% of consumers say that when contacting customer service they expect the agent to know who they are, what they have purchased and had insights into their previous engagements.” This develops trust and customers hope that you will be available to help even after buying the products.
#5. Manned 24/7, 365 days
Did you know, we delivered over 50% of the leads to our clients from the “chats” conducted during non-business hours and weekends?
One of the problems of maintaining in-house live chat is that the salesperson who is making the online chat should be constantly available to answer customer queries or employ more to cover 24/7. Further, when they are attending one customer, they are unlikely to take up the other and hence the customers are forced to wait for several minutes. A study says, “24% of consumers find long wait times as their biggest frustration.” Moreover, if a visitor checks out the company in the non-business hours or from a different time zone, the companies would lose them as they are not online 24/7. Our ongoing results show that “over 50% of the leads we generated are from “chats” conducted during non-business hours and weekends.” With 24/7 assistance from CaaS, you can manage to convert qualified sales leads around the clock.
#6. Seeking Feedback
The insights we provide on your ongoing campaigns are priceless. It will help you plan your marketing expenditure effectively.
Another major benefit of CaaS is delivering real-time updates to the companies on how their website is performing. You can request for the analytics of average web traffic, the location and the time where most of the chats are originated, the status of individual leads, the retention time during the chat, the interests, and the opinions on the company’s offerings. It’s a win-win – you get feedback to improve your products and your site, and your customers feel that their voice is being heard. According to a survey by Zoho, “after using live chat for a year, 43% of businesses had a better understanding of their customers.” Further, a study conducted by Kayako said, “79% of businesses implementing live chat resulted in increased customer loyalty, sales, and revenue.”
#7. Up-selling and Cross-selling
Up-selling and Cross-selling are another win-win, users get better services and you get more revenue. It also has a two-fold effect. You are tackling multiple needs for the user, so your relationship deepens. With higher subscription charges, the user commitment increases, making them more likely to stick around longer.
#8. Instant Response
Recent research shows that the average response time for customer service requests on social media is 10 hours. Email response times take longer than 12 hours! Forrester Research found that 57% of customers abandon their purchase if they can’t get their questions answered quickly. With CaaS, your customers will be able to get answers instantly.
#9. Emphasizing your Value Proposition
Your value proposition is what makes your product unique. A good value proposition is simple; telling the users the concrete results they will get, in less than 2 minutes. Our OSEs will not hard-sell but describe the benefits of buying the products in a friendly way. According to Forbes, 86% of customers say an emotional connection with a customer service agent would make them continue to do business with the company.
To sum up,
As Neil Patel mentioned in his blog post, “…no matter how much companies spend on optimization and advertisements, digital marketing demands new methods to drive more traffic.”
Conversation as a Service (CaaS) guarantees a significant increase in your revenue by generating qualified sales leads and substantially lowering the last budget you spend on online advertisements.
So if you were waiting for the perfect time to seize this opportunity, the time is now.
To see if you qualify for our 25% guaranteed increase in conversions, click here and provide your information. The more information you provide, the quicker we respond.
If you are looking for more knowledge about CaaS and how we deliver a 25% increase in conversion rates in 30 days reducing the overall Cost-per-conversion, click here and view the video.
You are also welcome for free sign-up to see how CaaS is a no-risk way to generate leads.
Also, check-out the latest videos on how our real-life customers use CaaS to increase their sales.
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