About Sleek
- Sleek is a corporate services platform that helps startups and SMEs incorporate, manage compliance, and run back-office operations in Singapore, Hong Kong, Australia, and the United Kingdom.
- Learn more at sleek.com.
The Problem
Sleek, a fast-growing corporate services company, was stuck with basic HubSpot workflows for chat qualification. Their team was struggling with multiple challenges that were limiting their growth potential.
- HubSpot workflows provided a poor user experience, with only basic qualification
- SDRs couldn’t stay on top of chat windows – they’d be in client calls when chats came in
- The asynchronous nature of chat meant conversations would stall when prospects returned
- No dedicated chat staff, but not enough volume to justify 100% staffing
- AI seemed promising, but the quality bar was too high without dedicated resources
The result: Missed opportunities and frustrated prospects who needed human attention for complex corporate services.
What We Did
The Chat Metrics approach: Instead of trying to automate further, we provided trained human agents who understood the corporate services space.
Key advantages:
- Turnkey solution – no need to hire and train dedicated chat staff
- Agents trained specifically in chat conversion techniques
- Cost model tied to outcomes (qualified meetings booked)
- Human-first approach that aligned with Sleek’s people-focused business model
- Seamless integration with Sleek’s existing CRM and marketing stack.
This solved the staffing challenge while providing the human touch that complex B2B services require.
The Results
Key Results Displayed:
- 4X MORE QUALIFIED MEETINGS BOOKED – Same traffic volume.
- 100% CHAT COVERAGE – No missed opportunities.
Before (Internal SDRs):
- Internal team focused on core role functions – missing chats.
- Website visitors were left hanging in the chat or asked to provide contact details in the “leave a message” form.
After (Chat Metrics):
- Chat coverage increased to 100%.
- Website visitors responded in under 30 seconds.
- An anonymous conversational framework is implemented to maximize conversions.
At similar traffic, we saw roughly 4× more with qualified meetings booked with ChatMetrics. Their agents handle nuanced conversations exceptionally well, and that expertise made the difference.
– Simon Fiquet, CRO, Sleek
Why it worked:
- Specialized expertise: ChatMetrics agents trained to uncover needs and qualify complex corporate-services conversations.
- Persistent follow-up: Agents stayed engaged through multiple touchpoints
- Human-first approach: Matches Sleek’s service model where trust and clarity matter.
- Always-on coverage: Coverage continuity independent of SDR calendars.
Following early results, Sleek expanded coverage from the AU website to the UK site.
🧠 Key Takeaway
You don’t need AI or complex automation to 4x your chat conversion.
You need trained humans who understand your business and know how to have productive conversations.
Ready to see similar results for your business?
Let’s talk about how ChatMetrics can solve your chat staffing challenges and 4x your qualified meetings booked.
ChatMetrics