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“I’ve accelerated my career because of the network I’ve built—because I post on LinkedIn.”
– James Hanzimanolis
In Part 2, James gets brutally honest about burnout, bad clients, and why his outbound agency had to die for his next level of success to be born. He breaks down the systems that didn’t scale, the lessons that almost broke him, and the smarter, more sustainable path he’s built through strategic ghostwriting and high-leverage client work. If you’ve ever felt stuck doing it all yourself, this is your blueprint for breaking out and scaling up.
[00:54] – “What’s the real ROI of building an audience?”
James explains how posting on LinkedIn literally changed his career trajectory – and why every rep should do it.
[04:22] – How to become magnetic instead of always chasing.
The game-changing mindset shift that makes inbound leads start showing up in your inbox.
[06:03] – Why posting feels cringe – and why that fear is costing you pipeline.
James breaks down how he pushed through judgment and landed deals by just telling the truth online.
[08:37] – “Posting isn’t just for marketers.”
How sales reps, SDRs, and even consultants can use content to pre-close deals.
[12:17] – From job hunting to deal hunting.
James explains how his content helped land roles before he even applied – and how that same credibility closes clients faster.
[15:03] – Turning daily conversations into daily content.
No time to write? James shares his plug-and-play method for converting DMs, calls, and objections into scroll-stopping posts.
[18:10] – The #1 mindset shift reps need to escape outbound purgatory.
The subtle but critical difference between “content for attention” vs “content for action.”
Bonus
Stick around for the final 5 minutes to hear James’ unfiltered take on why most reps will never break out of sales mediocrity – and how to not be one of them.
🎙 Listen now → How Fast-Growing Companies Win Big With Inbound!

🧠 Key Topics Covered:
✅ The Rep-to-Leader Pipeline
Why reps shouldn’t wait to “become someone” before building their brand.
James explains how content turned him into the magnet – so jobs, clients, and deals came to him.
✅ Why Posting on LinkedIn Is a Power Move (Even If You’re Not a Founder)
It’s not about being an “influencer.”
It’s about building visibility and credibility before you need it.
✅ Common Misconception: “Posting is only for marketers.”
James dismantles this fast.
Most of his pipeline – and biggest career jumps – came because of consistent posting, not cold outreach.
✅ Turning Conversations Into Content
How to turn your sales convos, client questions, and even job interviews into daily, high-leverage content.
✅ The Myth of “Cringe Content”
Why worrying about judgment is costing you deals, reach, and relevance.
✅ Selling Without Selling Out
James shares how to stay authentic while still driving pipeline, without becoming a content clown.
🎯 Who Should Listen:
🎧 Listen Now:
Content-Led Growth with James Hanzimanolis- Part -1
💬 Want the 5 content frameworks James uses to drive inbound?
DM me “Frameworks” and I’ll send you the cheat sheet.
00:00- Terry:
Welcome to the chat, come behind the inbound scenes of some of the world’s fastest-growing companies for the past 10 years. As chat metrics. We’ve had an exclusive inside view of how these industry leaders are revolutionizing inbound marketing and sales. Across diverse sectors. Each week, we bring you conversations with top minds in marketing and sales who share insider secrets and strategies for driving inbound success.
Join us on the chat, your front row seat to the future of inbound.
Hi, welcome back to the chat, and continue my conversation today with James Hanzimanolis.
We move beyond his conversation about
01:00
transitioning into sales and now much more into the strategy and tips, and tactics to actually start growing the business. So, uh, sit back and hope you enjoy.
Terry:
Shutting down your outbound agency, I’m sure, was probably a, a, a significant decision. Particularly given, you know, how driven you are, I know you are. What were the biggest challenges you faced during that transition and how did, and how did you overcome them?
And I’m not just talking from a business perspective, I’m sure you know, personally, you’d had to deal with some stuff there as well.
James:
Um, I’m the kind of person where, like, I love my family to death and I work really, really hard for them. They also need me a lot. You know, when I was working those day shifts, like a newborn, I never saw her. Like, I would never, I would see her for like an hour and I’d be off to work again, or I’d fall asleep or whatever.
Terry:
And I’m sorry, I lost track of the question here. I was about shutting down the outbound agency, and yeah. Yeah, the transition.
James:
The. When I was working my A on the agency, it was 100% on me. Everything
02:00
I was doing was me. I was cold-calling. I was managing all my clients. I was doing the to people complain and whine about lead quality If we’re being real about it, some people might say, Oh, that sounds terrible.
I should never open up an out an agency. I’m going to give you some tips here. You should absolutely open up an outbound agency if you like cold calling and all that great stuff. It works really, really well. Savage Outbound is free somewhere. That’s my book. Please read it. And I talk about some of the mistakes I make in there. some of the the more obvious stuff, pick really good clients. Like, don’t just take anybody. You want to have clients who are gonna be honest with you. They’re gonna tell you if leads show up. I’ve had people who I’ve had my Stripe account, my Square account both shut down on me because I’ve had clients lie and say, Oh, I never received my leads.
Which wasn’t true. They did. They were
Terry:
We were qualified. Disputes, shut my countdown. I’m missing rent. All that crappy stuff. It sucked. And you know, like pick really good clients, have a really good system, figured out. Do free work in the very beginning because if you do free work, you’re able
03:00
to easily convert those people into paid leads after a month, or you get referrals or a testimonial at the very least, which is awesome. I can go on here. There are a lot of things you should do. Be picky, be pricey, and like it; outbound is like buying from it. It’s like taking candy from a baby. Honestly. It’s like everybody wants it. They’ll hire you. It’s really easy to make money at it, but I didn’t know how to scale it at the time, and so I’m working like 12 hours a day again, and I’m like, this sucks.
James:
I’m like, I’m never around my family. I’m literally locked in the bedroom, calling all day. For some people, that’s fine. If you have two kids and a wife, and you work from home, it’s not really ideal. And so I quit. I made that shift. I usually do my ghostwriting at night. Now, like I’ll work all day and I’ll do sales calls or whatever, but I’ll usually allocate like an hour or two at night just to write from my clients. And if I do that, everybody’s happier. I also wake up before everybody. I’m the first one up in the house, wake up, make my coffee, sit down, write, then get some work done. And you know, finding that balance of, I,
04:00
I made a post about this the other day to talk about work-life balance, but for me, the biggest thing has been working when it makes sense for me to work, which is the beauty of being your own boss.
Terry:
It is. It is. And, uh, look, that’s a great learning. One of the big things I think I took away from that comment then, was about the ability to scale or not to scale when you’re stuck in something and doing it all yourself. You know, one of the most critical things in being able to grow a business is to be able to build processes and systems and ways of doing work that you can actually delegate.
Outbound is a very difficult thing, uh, particularly when you get to cold calling, and sure, there’s some people that can do it very well. But they’re few and far between. It’s a, it’s a very, very niche area. There are plenty of people who do it. They’ll try and do it. But to do it successfully and actually deliver results, these days everything’s harder than it used to be.
Email boxes are full of spam and rubbish that you’ve gotta wade through. People are used to getting.
05:00-
Phone calls from random numbers and to the extent where they don’t answer anymore, where they used to answer in the past. So everything’s getting harder. There are, um things you can do, as you know now that, uh, will help scale that, but I can, the frustration of not being able to scale and having to do everything yourself must have been.
Uh, well, it was obviously enough for you to change your entire business model.
Yeah, I mean, again, like looking back at it, it was totally scalable. I just was too stupid to do it. Yeah.
James:
You charge someone $500 a lead, and you expect them to pay it all; you expect them not to dispute it. And it just doesn’t work that way. And so
Terry:
Yeah.
James:
was talking to a good friend of mine the other day who has a much more successful outside agency than I had.
He’s got a whole staff. Like, yeah, you know, we outsource to Latin America for our calls. We have a really good tech stack because we partner with them, so we don’t have to pay for the tech. He figured out a way to minimize all of his tech expenses while maximizing the performance of his team. And then because he’s picked a niche audience inside of SaaS. He’s able to charge a lot more.
06:00-
And I’m like, why? Like I knew these things after reading the books and listening to the advice of others, I’m like, niche down, charge a premium, have a high retention, like all these different things. think about it when you’re in the middle of it ’cause you’re like, I just need the money, this thing afloat. But if you’re just treading water and you’re trying to get those quick winds, you’re always gonna be treading water. The other thing, too, which we talked about before, is you need to get a bigger client, at least one bigger client. I’ve luckily locked down one client, he, I mean, this one client, despite having, I think I’m working with like six or seven companies right now, half of my, my, the money that we’re making.
Terry:
Yeah. Yeah, yeah. It’s so true. Uh, yeah. I mentioned before as well that you know, a lot of, we get approached by a lot of agencies to help with. Uh, conversion rates on their web, their clients’ websites. Um, but the reality is that even over many, many agencies that I see, they’ve only got one sort of key client, one strategic client.
The rest are quite
07:00-
small and, and, um, you know. Difficult to manage. I mentioned before, I mean, we’ve even had a couple of conversations with some PE firms, but it’s, um, it’s, when you’re dealing with a lot of smaller businesses, it’s a lot harder to manage. Um, it’s a bit like herding cats. You know, you’re trying to get everybody heading in the in the one direction and doing the, doing the same thing.
And, uh, it’s, uh, it’s quite difficult. It’s a lot easier to close one big deal than it is to try and close 30 or 40, uh, smaller ones. So, I mean, look. We’ve made some changes ourselves and we’ve, and we’ve got our standard offer and the standard approach, but we’ve brought in a tier two offer now that’s almost like a SaaS, signup where it’s no touch.
It’s no touch. So you can get the service at a much lower rate. In terms of a monthly cost, it’s the same, effectively the same. If you wanna put it in terms of cost per chat, it’s the same cost per chat as what we charge out on a cost per lead basis. Um, but the only difference is that we’re able to scale
08:00-
it down because we don’t put in all of the huge setup costs in our business at the, at the upfront side.
So that’s been interesting, and we’ll see how that goes. We’ve, we haven’t really launched it yet. Soft launch. A few, a couple of conversations. We’ve had about 12 signups so far. seemed to be going okay. There have been a couple of instances where we’ve seen that what we thought from the outside looked okay.
on the inside, it really. It’s not so palatable for us because of the level of effort that’s going on now in terms of managing the account ongoing. So, we’ll look, I won’t let that go on for too long. We’ll have some conversations about changing the structure of those moving forward. But, yeah, dipping your toe into those different markets as you’re changing is, uh, is certainly interesting.
And look, what prompted us to do that is we’ve, we’ve had some approaches from small businesses over the last 12 months. That, um, we haven’t, we’ve said no to, and turned away. So my business partner and now I, Pal sat down and had a bit of a chat about, ’cause he’s always keen to have an offer that our philosophy
09:00-
is that we are people first business, small businesses probably need our service more realistically, will, it will certainly get much more benefit as you’re talking about, you know, your first one or two leads.
It’s getting those first couple of clients, the really, uh, uh, make the big differences. And that’s where we sort of sit with those small guys. The big guys are, you know, they’re getting there, 30, 40, 50, a hundred, 400 leads a month. You know, it’s just a machine and an engine that’s turning over, that’s working well.
When you work with the smaller businesses, it’s like. They’re putting the spray in the carretta to try and get things kicking over. And, uh, so it’s good. It’s in, I enjoy working with businesses at both levels, actually. The enterprise is where I’ve, I’ve come from, both a traditional enterprise and an entrepreneurial startup environment.
And I enjoy, enjoy both. In fact, one of the things I really enjoy about both is being able to share learnings both ways. There are things that enterprises can teach startups, and there are things that startups can teach, uh, teach enterprises as well. So.
10:00-
With the rise of ai and you mentioned that you’ve built a chat bot and I have had a, a look at yours and, and, and look, transparently, one of the reasons I haven’t used it so much is, and I have had a little bit of a crack at it, is for that very same reason that you mentioned that once you start using something like that, it becomes, beige.
Everybody’s using it; it’s all the same type of tool. But with the rise of AI and automation in sales in particular, how do you envision the future of sales strategies evolving?
James:
So I see this on like two completely different sides of the spectrum,
Terry:
On one side, everybody is like, uh, Use clay, automate everything. Blast your emails, whatever. I ran those high-velocity sales teams, and I would always have one dedicated person to blast emails, a specialist. Who is listening is my good friend Justin Chi, who runs Cold Email Hackers.
James:
He would come on jobs with me and be my cold email guy, which was awesome.
11:00-
And then separately, I would have all my SDRs go absolutely ape over the phone. They’re doing 300, 400 calls a day. Like I want them calling until they’re burnt out, I mean transparently. And what happens is they get so good at it that they could do a hundred calls a day, not feel burnt out.
Terry:
And then they book a couple of meetings, and I let them go home early. Right. So Yep.
James:
That’s the first part is could totally work that high volume blast. The emails automate everything that totally works. And for a lot of people, like maybe have that as a layer in your business. But where I really see enterprise selling going is exactly where it’s always been, where it’s not gonna be, uh, outbound really much at all.
Like, if it’s gonna be cold outbound, it’s gonna be super strategic. One of like one of the campaigns I ran when I was at PhoneBurner. I had handwritten a bunch of letters, and I sent them out to people. I found their, uh, personal addresses online. I actually sent them to their locations,
12:00-
And the response rate in that was awesome because those were accounts I really wanted to get into.
Each one was personalized. My hand hurt from writing all the letters all day, but it was totally worth it. And so there are creative ways to reach out to people now. I did. I had a funny campaign, I did ’cause I’m a big Photoshop guy. I love creative work like that. had done all these carousel covers for prospects I wanted to go after, which I think you saw right.
Terry: I did.
James:
Ridiculous. They were so silly, but they were I, in my opinion, pretty good Photoshops. And I put those out. That generated, I think, like 7% of my revenue since I did that or something like that. And it was just so totally worth it. It took me forever to do it, but. This, I wish people would stop investing so much into, oh, we need to automate this and do that and, have AI do this when, I mean, really, all you need to do is stop at their booth, go knock on their door,
13:00-
text their, you know, even though Texting’s illegal, call texting legal in the us. Text him over the phone. I mean, whatever. Like, just do something and be human about it.
Hmm. How people are gonna be closing deals. The, you know, the cold email guys who show their stats on Smart Lead or wherever. Two years ago, they were having awesome replies. Last year, they were pretty good. This year, it’s like you see them get cut down to like a 20th of what they used to be. So if I have to put my money in one, one type of outbound, it’s gonna be the one that doesn’t have any automation at all. I think that’s gonna be the wave for most companies.
Terry:
Uh, so what part do you see AI playing in the future, then?
James:
Because there’s a difference there. tell you how I,
Terry:
Automation is one side of things, but you know, you use it for a whole host of different areas. As do I. Where do you see it really coming to the fore?
James:
I’ll talk about it separately, where I see AI, where I see automation for AI.
14:00-
I see it more for account management than anything, I could see, oh, Susie is on, a quarterly plan. She’s been a customer with us for, you know, now five seasons, so it’s been over a year. Talk to her about it, and let’s see if we can get her an annual plan and have an agent reach out to say, Hey, we noticed that you have been on this plan for. quarters, you would’ve saved this amount. Would you like to do an annual plan with us? We’d like to hop on a call with you to show you like, you know, some of the differences. It would make it pricing or whatever. I could see it in that for outbound, I don’t really see AI at all. I get AI
Terry:
The time.
Yeah.
James:
Most of ’em are in my junk folder. If they’re not in my junk folder, I’m like, this is AI written, and I get rid of it. Same deal with the GPTI I made. I had zero fear of releasing it. I was like, well, I was like, people are gonna use it. They’re gonna get bored with it, and they’re gonna need a real ghost writer anyway.
Terry:
Ghostwriters are releasing their own software now. You
as well.
15:00-
So I don’t really see AI doing much for outbound sales at all. I just don’t Automation I use automation for my selling all the time, I don’t automate follow-ups or anything like that. I think everybody’s a little bit different. And if you just add that tiny bit. A manual flare and personality to it. it just goes miles for you. One thing I’ll automate is that I’ll have lead magnets I put out on LinkedIn, on Twitter. I don’t do any automation on LinkedIn ’cause they’ll ban you pretty quickly. on
Yep.
James:
It’s allowed, as long as you’re not violating the terms of service. I’ll put a lead magnet out, and people will engage with it. I email or message them automatically. And I say, by the way, feel free to join my social community. We talk about. Content creation, that kind of stuff, pumps leads into there. Or I’ll say, Hey, here’s my lead magnet, and if you need a legitimate ghost writer for your business, we’d love to talk with you. Here’s my link. That’s where I see automation making a play, but the
Terry:
Yeah.
James:
Here, like for people
16:00-
who are like, well, how do I use AI to help me get more sales? Use AI for creative stuff. I wouldn’t use AI for writing your emails. Like, use your brain a little bit. It isn’t, you know, a lot of people are forgetting how to use their brain with everything, AI, and that’s my long answer.
Short, don’t use it for outbound.
Terry:
Yeah. Uh, look, I think there are places you can use it to research. I mean, that’s probably some of the automations that you can you can use it for, to go and research and find information. Even in doing the research here today, James, you’ve seen that there’s been a couple of questions that haven’t aligned, where you know, really all that well.
Uh, even though you and I know each other, we’ve, we’ve got a relationship in the past and it’s really been more a case of, a couple of those questions I’ve had to verify whether they were, they were right on the, on the money or not, you know, and I did use, uh, AI to do a bit of research for me.
So I think that it’s probably. The best way that I would describe where you will
17:00-
Optimize AI most is to accelerate what you’re doing from a human perspective. You can use it to do research, but you’re still gonna need the human in the front of it.
James:
Yeah,
Terry:
We’re starting to use it a little bit in, sorry.
James:
I didn’t mean to cut you off there. I was gonna say one thing I’ve been doing for a lot, doing it a lot for, If you’re a sales leader and you need to make lists, lead lists, account lists, there, there are all these new AI tools to use, like they’re AI web scrapers, and you could scrape all of your competitors, testimonials, then you could use Chad CP T create lookalikes
Terry:
Yeah.
James:
Companies, and then you could score those leads or those accounts with AI, again, I just did this for a company.
It was a 45,000 do, 45,000 leads that they needed, so I put them all into an Excel sheet. I used AI to do all of it, to scrape, to score, to do all this stuff. They get the list back and they’re like, holy shit. They’re like, we have never had a list this concise in the his. We’ve just been pulling
18:00-
leads from Seamless, calling them, and not getting results. This is an actual comprehensive list that tells us everything we need to know. So a use case like that 100%,
Terry:
Yep.
James:
But for messaging and whatnot, I just don’t think it’s ever gonna get there.
Terry:
Yeah. I, I’m with you. I’m with you. Exactly. And, and you know, a list like that can change your business. Quite frankly. It can change your business.
James:
Yeah. I mean, operationally, it’s amazing. Operationally, AI is your best friend. I, there are people who use I, the guys over at ISDR, they just used Chachi PT to cut their AWS costs by $4,000. They made a post about it the other day,
Terry:
Stories about that all the time. But the amount of research it took me. To, um, for me it wasn’t really like a money saver. It was a time saver for me when I did this project.
Yeah.
James:
mean, I saved, I imagine getting 45,000 details in one row in a day. Like I used to have to do data, projects. When I was in college, I had a professor who used to pay me for it,
19:00-
And I would go from website to website, copy and paste, and put it into Excel. It took me forever. And now I’m like, I can literally get these things done in seconds. And so I’m super bullish on anything operationally, especially like sales Ops 100%.
Terry:
Yeah. Yeah, absolutely. Look, very mindful of the time here. A couple of quick questions to close out with you. Known for your drive and determination. I mean that, that is an absolute fact. How do you maintain motivation and continue learning in such a dynamic field? Because there it changes, and there’s new advice and new ideas coming out almost every day.
James:
So I was just having a conversation with someone about this the other day. It’s a new client of mine, and we have everything in common for the most part. Most of it is that we all had a really, really, really tough spot in our lives at
20:00-
One point. for me, I grew up in, like, I actually grew up in a pretty wealthy household.
Like my dad was a really successful mortgage broker. He was known really well in the industry. Like, we never worried about money or anything like that. When I was 19, he ended up passing away, and there were some complications with his will. I didn’t get any of the money. It was a big thing, and I’m like, I, I don’t know what to do. I was like, I like, I’ve never worked a W2 job in my life. I have all these bills to pay in college. He was supposed to pay for it. All the money isn’t there like I thought it was. And I was literally on my own, and I’m like, my, yeah. I end up losing my car. And it was like, I was like, I don’t know what to do. I was working so many hours while being in school, I’d be in it, it got to the point where I was picking whether or not to go to class or pick up an extra shift because I needed the money. This sounds ridiculous. Every week, I’d buy 30 pounds of potatoes, as it was the cheapest thing I could buy. It was like
21:00-
One of the local foods. And I remember thinking to myself, I never want to go through this again. It is the hardest thing I’ve ever had to do in my entire life. I used to have to walk to work a mile and a half, sometimes in three feet of snow, sometimes when it’s pouring down rain, and so people talk about driving determination. comes from not having anything. And you, when you start off with everything and have it taken away, I don’t know. That’s been my experience, but I feel like that might be harder ’cause you’ve never been used to it before. And so that. That’s, was something that, like, it was almost a blessing in disguise.
’cause I don’t think I would’ve had the work ethic that I have today if things continue to be handed down to me.
Terry:
Mm mm Interesting. Very interesting. Tough mate. Very tough. Um, look. A couple of quick questions then, just to finish up with, what’s one tool or resource that you can’t live without in your daily work?
James:
One tool of a resource.
22:00-
I can’t live without my daily work. I love Bardine. Bardine is awesome for automations, for scraping. I really like it a lot. Calendly. I use it every day. Everybody uses Calendly. I feel like that’s a cop out Photoshop. I just, if like, if you’re struggling to get clients and you, uh, you have a creative agency, there’s so many wacky things you could do with Photoshop and Illustrator if you just learn how to use them at like a really professional level and it’s not as hard as you think it would be. I don’t know. I don’t use anything that crazy. Some of the stuff that I really need, like I built from scratch, and so I released a, it’s like 30 or 40 Google sheet functions for people to use, and it’s 100% free. There’s no, I don’t make any money off of it. But it helps you do the stuff operationally that you would struggle with.
Let’s say you have a list of phone numbers that you need to split by time zone, so your reps aren’t calling into the wrong times. It does it for you. Just stuff like that.
23:00-
So I use that quite a bit, especially for list-building projects. It really depends on what your use case is. If you’re new or if you’re a founder, if you’re a sales rep and you’re relatively new in this space, I would say you don’t really need much at all.
Terry:
Get a Chet GBT subscription and call it there. there’s
Yep.
James:
That you need
Terry:
Yeah, I agree. I agree. Uh, if you weren’t in sales, and I think I’ve got a bit of an idea what, how you might answer this question, but if you weren’t in sales, what career path do you think you would’ve pursued?
James:
If it wasn’t in sales. anything in creativity. I love
Terry:
stuff, probably be a designer or something.
I thought that might’ve been the case. I know you love, uh, Photoshop, and I gotta say, I have seen those carousels. They crack me up. If anybody hasn’t seen ’em, they should, uh, uh, jump and have a quick look at James’s profile to describe, uh, find those, uh, carousels. And what’s a fun fact about you that most people wouldn’t guess?
James:
I don’t know, man. I’m pretty boring. I don’t know.
Terry:
A fun fact about me.
24:00-
People wouldn’t guess. I don’t, I dropped all my hobbies, so I don’t even have any. I guess one hobby I have, I’m a huge basketball fan. Huge. I’m huge on basketball. I’m huge on good film huge on, on good coffee. Those are like my top three hobbies, if you wanna call ’em hobbies.
Nice. Very good. Very good. And I, I reckon it’d be worthwhile working out how many pounds of potatoes you ate while you’re in college.
James:
Oh man, you don’t realize how versatile potatoes are until you start using them for
Terry:
I, I do. I’m po Pollack background, so I know exactly how good potatoes are
James:
That’s what,
Terry:
And what can you do with potatoes?
James:
Yeah, I’m, I’m half Polish,
Terry:
Yeah. Yeah.
James:
So yeah, I hear that.
Terry:
James, is there anything that I should have asked you that I haven’t?
James:
I mean, I can go on forever, but I feel like that’s all the main stuff.
Terry:
Yeah. Um, is there any message that you’d like to finish up with at all, in particular to make sure it gets into the social clips of the posts or anything along those lines?
25:00-
We’ll grab what I would like after this, if you wouldn’t mind, just shoot me a quick email with those links, um, to the tools.
What was the one you mentioned? Bardine.
James:
Yeah, bar. So Bardine is their client. So I’m biased ’cause I, you know, I, but I’ve been using them forever. I love Bardine, and there’s some new thing. Oh, the condo is really great too. Condo. It’s like superhuman for LinkedIn,
Terry:
Okay.
James:
inbox. Man. It’s amazing. It is so awesome. There are a couple of tools too, but those are the main ones.
Bardine, condo, obviously use Photoshop,
Terry:
Yeah, if you could just send me a link over of those after we finish the, uh, finish the chat here.
James:
Yeah, absolutely. As far as the message goes, I, something I was thinking about earlier, and I have people reach out to me for this all the time. There are young reps who are like, who are new in the space, or maybe they’re not new, maybe they’ve been in it for a while, but they’re like, you know, I want to get into social selling too, all I’m doing is calling over the phone and I’m not. Getting all, I’m only getting so far. And when
26:00-
I started social selling. I started by doing podcasts. I’d invite people onto my podcast. I’d create a graphic for the podcast post on LinkedIn and say, Hey, we have so-and-so coming on the show. And excuse me, it would be the background, say the Hyper Sales podcast, and it would have the photo on it, and I would edit it. And at the time, I thought it was awesome. Looking back, I’m like, oh, this graphic sucked. But I like, I used to love them a lot. And I had a coworker, this dumb ass hillbilly coworker of mine. He was an older guy, but he was like a senior director at the company. And he was like, I see you on LinkedIn with all those pictures that you do.
Terry:
And he was giving me a hard time about it. And every day, he would just pick on me for posting on LinkedIn, like clips from my podcast or whatever. I would joke about it and laugh it off because I’m like, I, wanna be a tough guy, but it kind of bothered me a lot. I. Yeah.
James:
Did, and it made me think, well, if he’s saying that, other people are probably saying it too, especially the company. And I just kept at it.
27:00-
And like there were job openings that were presented to me where the hiring manager was actually in my inbox, and he was like, Hey, I see your stuff on LinkedIn, I wanna hire you. I was like, yeah, it, it ended up landing me $150,000 base job. That most people will never know that because they’re not talking to the right people or they haven’t advanced that far in their career. I’ve accelerated my career because of the network I’ve built, because I post on LinkedIn. So you’re new, if you’re posting on LinkedIn, if you’re getting ridiculed by your coworkers, know that’s part of the process, and the more you keep at it and figure out how to do it and get the results you want over time, the better off you’ll be for it.
But let some idiot stop you from. putting yourself out there
Terry:
Hate is gonna hate.
James:
Hater’s gonna hate. Yeah, absolutely.
Terry:
Excellent. That is a profound piece of wisdom to finish up with there, James. Thank you very much for your time today. Appreciate it. Uh, it’s good to catch up with you again, and I look forward to the next time we can catch up.
James:
Absolutely. Thank you for having me on, man.
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