Google AdWords:

Tracking Chat Metrics conversions

Get to know which of your Google Ads campaigns are best at converting to chats on your site. In this short tutorial, you’ll learn how to create a new conversion in Google Ads, and how to check if ad clicks result in new chats.

Installation tutorial

To track how your Google Ads convert to chats on your site, follow these steps:

Step 1


Log in to your Ads account and go to Tools & Settings > Measurement > Conversions from the top menu.



Step 2

To add a new conversion, click on the plus icon in the top left.

If this is the first time you create a conversion, you’ll see a different view—click on +Conversions and proceed to the next step.


Step 3

Choose Website.


Step 4

Select Other in the Category section.


Step 5

Enter the name of the Conversion. Use one that’ll help you easily find it in the future.


Step 6

Select Don’t use a value for this conversion action.


Step 7

You can change all the other settings however it suits you. When you’re finished, click on create and continue. All the settings can be changed later on.


Step 8

Choose Google Tag Manager.


Step 9

Now paste the Conversion ID and the Conversion label values into the script we created (you’ll find it below the instructions).


Step 10

Copy the Conversion ID and the Conversion label.


Step 11

Once done, add the whole script to your site’s source code. Remember to place it below the LiveChat installation code.


Once done, add the whole script to your site’s source code or GTM. Remember to place it below the Chat Metrics installation code.